It may sound strange coming from the SVP Sales & Marketing but…. Sometimes it’s not about “always closing” – it’s about raising awareness. And that’s certainly true when it comes to the growing online piracy problem.
Piracy levels surrounding the season 5 premier of Game of Thrones™ received global news coverage. The Irdeto piracy data, used by the press, showed that new season premiers increase piracy activity, both of old episodes and the new season.
As Netflix continues its global expansion, so too do the debates whether its service accelerates cord-cutting from traditional pay-TV services. But are we looking at this from the wrong perspective? Is the rising OTT tide, in fact, floating all boats including the pay-TV operator’s?
In a recent report, Digital TV Research forecasted that North American OTT revenues will reach USD 20.39bn in 2020, up from USD 6.85bn last year. And I believe this growth trend is true globally.
The harsh reality is we can’t eradicate online piracy. But what we can do is make it as difficult as possible for the pirates. Without an effective supply chain a business will struggle to give consumers what they want. And that’s no different for the pirates!
Where would you go? The biggest, of course!
On a typical day, there are approximately 1.9million product listings for pirate OTT devices and services available for purchase through major online retailers. Unfortunately piracy is a lucrative business.
According to Ovum, to support revenue growth banks need to focus on customer experience and production innovation. How can mobile payments help financial institutions re-engage with their consumers? And what role does security play in this?
Paying for something is the last thing anyone wants to do. What if it could be made into an experience – where you have, at least, the feeling of being in control of your finances or even getting rewarded for spending your hard earned cash? Mobile changes the banking experience.
All pay-TV operators would like to improve TV quality, reduce content delivery costs and reach larger audiences. Who wouldn’t? Given today’s current bandwidth limitations how can operators’ grow their OTT business? Where will the next billion viewers come from?
Consumer’s appetite to watch their favorite shows anytime anywhere is showing no sign of slowing. And the ever increasing availability of IP connected devices is fueling this demand. No wonder, pay-TV operators are looking to offer OTT services to meet this growing need.
There is no doubt about it, pirates are criminals. Unfortunately they are also entrepreneurs. They know that high quality, compelling content offered at a reasonable price sells! As such all legal content – thematic channels, recent movie releases, and particularly live sport – is a target. Unless investments are protected, content is not safe.
More and more are out there
As you know from my earlier post , we are facing a wave of piracy larger than ever before.
Could an innocent device like a STB, webcam or home thermostat be used by hackers to attack you? In the current world of the Internet of Things (IoT), the answer is Yes! Leading to the name Internet of Threats. But operators have the power to change this.
IoT promises connected convenience at consumer’s fingertips. From adjusting your home heating when you land back at the airport, to checking your home security remotely if the alarm goes off while you’re out. Consumers depend on their operator to be the trusted party and remove any privacy or security implications.
Marketers rely on analytics for evidence-based decision making. And analytic tools provide the insight needed into the customer viewing experience and drives continual improvement. But how reliable are those decisions if the insight doesn’t give the full picture?
Online video is exploding
There’s no doubt about it, the popularity of online video continues to grow. As a core offering, it’s right that pay-TV operators want to better understand the trends and operational performance affecting their business and be able to respond more effectively.
Finally mobile payment is starting to take off. Yet, for it to become a true success story, establishing trust is paramount. The question is, is software security the hero or villain of this story?
How safe is it?
Security and fraud prevention concerns are key drivers in the slow uptake of mobile payments. Can someone else use my smart phone to make purchases?
Identity verification and device based authentication are the cornerstones for any mobile payment transaction.
As you know from my earlier post, we’re facing a wave of piracy bigger than we’ve ever seen before. OTT piracy – aka content redistribution – is today’s biggest threat. But is it down to the pay-TV operators or content rights holders to take on this fight?
A common enemy
There’s no doubt about it. Online pirates are bad for business. Pay-TV operators are facing potential subscriber churn to cheaper illegal services. For content rights holders this is an emerging threat affecting loss of revenue as these alternative sources are diluting the value of the content.